DFDS Booking Incentive
Ferry operator, DFDS, partnered with us to incentivise customers to book journeys between specific promotional dates. Customers booking one-way journeys were rewarded with a £10 prepaid card, and return travel bookings received a £20 prepaid card. Rewards were positioned as a contribution towards fuel for the journey to the ferry.
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Once customers had booked their trips, they were directed to the DFDS branded Redeem platform to claim their reward. Our team managed the entire campaign from design, to production and delivery of the card, through to validating each request.