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LONDON, England –29 October 2019 – Tesco For Business has today launched several eGifts in response to recent demand for a wider range of priced and themed instant incentives.

The new eGifts can be bought in bulk by companies wanting to reward or incentivise employees and existing customers, or attract new ones.

The denominations of the new eGifts start from as little as £2 (for a sandwich), £3 (for a meal deal) or £10 (for dine in for two - Tesco Finest); ideal for businesses that want to offer rewards and incentives little and often, those that are on a low budget – or perhaps those looking to top up employee subsistence.

The eGifts can be themed to suit specific calendar or business dates. For Q4 2019, there is a £50 Christmas dinner eGift, which has been created for businesses to give employees a seasonal gift – while maximising the UK’s trivial benefit tax exemption.

The eGifts are distributed using the Blackhawk proprietary ‘CashStar’ B2B platform which are then valid for use in any Tesco store nationwide. Some exclusions apply. Please see terms and conditions below.

Chris Ford, Director of Sales, Blackhawk Network, says: “Digital and instant rewards are growing in popularity. The low price point sandwich and meal deal eGift make great solutions for customer and employee incentives and rewards. We’re seeing some real interest around companies looking to surprise and delight their customers or looking to change behaviour. These eGifts can be emailed instantly and redeemed the same day.”

Ban Mahsoub, Head of Gift Cards, Tesco Bank said: “We’re delighted to announce the new eGifts that have been developed in partnership with Blackhawk Network. Demand for digital and instant gifting is increasing and our new eGift solution will support that growing market; we anticipate they will have high appeal to our Tesco for Business customers.”

Tesco was one of the first UK supermarkets to launch a digital gift card service in 2015, providing corporate customers with the opportunity to buy eGift cards in any volume, for a variety of purposes, including employee reward, customer loyalty and marketing programmes.

The new Tesco eGifts are available now. Please contact the team on 0345 6000 968 or visit https://www.tescoforbusiness.com/


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Terms and Conditions
Tesco Gift Cards are issued by Tesco Stores Limited, Registered No. 0519500. Registered Office: Tesco House, Kestrel Way, Shire Park, Welwyn Garden City, Hertfordshire. AL7 1GA. Gift cards should be treated like cash. Lost or stolen gift cards cannot be replaced. Redeem at any UK Tesco store. Excludes purchases from Tesco Petrol Stations. You can check your available balance at any Tesco store or by calling 03450 757 757. Gift cards cannot be exchanged for cash or credit. The card and balance will expire five years from purchase or last use. Damaged, altered or cancelled cards will not be accepted.

For details of our standard terms and conditions and FAQ’s visit www.tescoforbusiness.com. Sales of Tesco Gift Cards made via this website are managed by Blackhawk Network Europe.

About Blackhawk Network
Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit www.blackhawknetwork.com.

Posted: 10/29/2019 10:18:39 AM

CONTACT DETAILS:
 hawkincentives@thefourthangel.com | 0203 305 5574
 
  
LONDON, England –18th July 2019– Tesco For Business has selected branded payments provider Blackhawk Network to lead its UK Corporate Gift Card programme. The agreement marks the expansion of Tesco and Blackhawk’s long-standing relationship, which began in 2010 when Tesco partnered with Blackhawk to offer gift cards across its 2,500 retail locations.
 
Working collaboratively with Tesco, Blackhawk Network will manage the programme through its proprietary CashStar platform—the first time that CashStar has been used in Europe in a B2B environment.
 
CashStar provides an end-to-end solution to manage the sales and marketing, production and distribution of digital and physical gift cards across multiple channels and devices. In addition, the CashStar platform delivers advanced security, fully automated delivery, and its highly flexible and configurable approach is easy and efficient to use, ensuring the best customer experience. The platform is used by more than 400 of the world’s most recognisable and innovative brands.
 
Talbott Roche, CEO and president Blackhawk Network comments: “This is a significant agreement for Blackhawk Network and we’re pleased to extend our very successful relationship with Tesco to its corporate gift card provision. With the tried and tested Cashstar platform already powering programmes for many of the world’s best-known brands, we have the perfect solution offering both Tesco and its B2B customers a convenient and seamless experience. From a business perspective, this is another positive further step for us as we continue to scale up our growth ambitions in the UK.”
 
Ban Mahsoub, Head of Gift Cards, Tesco Bank said: “We’re delighted to be making this agreement with Blackhawk Network which will see the delivery of our corporate gift card programme through the CashStar platform, and we look forward to working together on this exciting opportunity.”
 
Tesco was the first UK retailer to offer a digital gift card when it launched the service in 2015 to provide corporate customers the opportunity to buy cards in any volume, for a variety of purposes, including employee reward, customer loyalty and marketing programmes. 
Ends
 
 
About Blackhawk Network
 
Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.
 
Blackhawk is headquartered in Pleasanton, California. For more information, please visit www.blackhawknetwork.com
 
 

Posted: 7/18/2019 10:58:55 AM

  
TOP OF THE SHOPS – RETAIL SCHEMES RULE THE REWARDS ROOST
– BUT THE DEVIL’S IN THE DATA
 

  • Almost 25 years after Tesco’s launched its revolutionary Club Card, new report from Hawk Incentives reveals loyalty schemes are as popular as ever
  • Research reveals supermarkets still top of the shops with 8 out of 10 consumers subscribing to a grocery reward programme
  • Yet a fifth of +55s are concerned about inappropriate use of data
 
New research out today shows the public appetite for points and plastic is as popular as ever.  According to Hawk Incentives’ The Loyalty Evolution Report - which surveyed 2,500 people across the UK - a massive 82 per cent (82%) of Brits currently subscribe to at least one loyalty programme. 
 
Brand in hand: Over two thirds of people (64 per cent) are signed up to between one to five loyalty schemes, followed by six to ten (14 per cent), and eleven to twenty (2 per cent).
The founding grocery ‘godfathers’ of loyalty schemes still take the lion’s share of the market, with eight out of ten (81 per cent) consumers admitting to subscribing to a supermarket loyalty card scheme.

The UK’s burgeoning coffee shop culture is also driving consumer loyalty enjoying 42 per cent of the share of the market, with restaurants in third place with 33 per cent. Least popular currently are fuel schemes (with only 6 per cent of the population subscribing); technology schemes with (8 per cent); and sports retail loyalty and rewards schemes (19 per cent).

Loyalty stakes: The study also revealed that 62 per cent of people consider themselves to be brand loyal.  Contrary to previous studies which have painted younger shoppers as more fickle, the Hawk report reveals that Gen Z’ers, X’ennials and Millennials say they stay faithful to the brands they like or love. Indeed 77 per cent of 25-34 year olds claim to be brand loyal and 70 per cent of 18-24 year olds and 34-44 year olds.

Bargain hunters: Women are the savvier shoppers it seems, with 85 per cent of females signing up to more loyalty and reward schemes, compared to 76 per cent of men.
Not for me: Lack of interest was cited by a fifth (20 percent) of respondents as the main reason for not signing up. Seventeen per cent cited a perceived lack of value. This is also a greater reason for men (21 per cent versus 11 per cent for females), as well as the older age group (24 per cent).

The Devil’s in the Data: Older consumers 55+ are failing to sign up over concerns about the use of their data.  Hawk Incentives’ report finds that older respondents give stronger scores around statements relating to this, for example: “I am concerned about the use of my personal data (e.g. data breaches)” (20 percent); “I don’t want to share my personal details with brands” (20 percent); and “I think it is just a reason for brands to capture my data” (20 percent).

Plastic fantastic: despite the rise of digital technologies, consumers would still prefer a physical loyalty card rather than a digital format. This is the case for both subscribers and non-subscribers.

Over half (58 per cent) of subscribers and 30 per cent of non-subscribers said something in their purse or wallet was preferable to a smart phone app or another digital platform. Perhaps not surprisingly, non-subscribers don’t really have a preference. But 46 per cent said they would still prefer a physical card if they could choose.

Chris Ford, Director, Field Sales , Hawk Incentives comments on the findings:
 
The fact that only 15 per cent of consumers don’t currently subscribe to rewards programmes shows loyalty schemes are still very much alive and kicking. However, it appears consumers’ perception of them may have shifted as people become more concerned about data in the Facebook era.”
 
Chris continued: “What we do know is that brands that offer loyalty schemes which are relevant, offer choice, and are easy to access, create the best opportunity to engage an already receptive audience of active customers. Mining your data intelligently and sensitively to create targeted rewards and incentives will only make consumers more brand loyal and better brand advocates. Reassurance that their data is in safe hands is, of course, also key in the age of transparency.”

 “The preference for having a plastic vs digital card may seem surprising. It seems we’ve become habitual in our point of purchase use of physical cards. As we open our purses or wallets, reaching for cash or credit or debit cards, we see a range of cards and are therefore are reminded to collect our points or redeem the value we’ve accrued. Though we’re all app happy, we’re less used to accessing them when transacting with brands, especially as most smartphone users have manifold apps on their phones.

At Hawk Incentives, we also believe brands’ understandable reticence to ‘club together’ to create a cross brand smart wallet is also curbing the trend towards digital loyalty schemes. When this does happen we believe consumers will enjoy the nirvana of all loyalty schemes.”
The research of 2,500 Brits was carried out by Vitreous World on behalf of Hawk Incentives to understand how consumers feel in April of 2019 about all matters’ loyalty. 
 
The Loyalty Evolution report is being unveiled today at Hawk Incentives’ customer loyalty summit in Central London. 
 
For further information on Hawk Incentives and to request a copy of The Evolution of Loyalty Report visit www.hawkincentives.co.uk, or contact the team at 0207 419 8191.
 
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Notes to Editors
 
About the research
The Loyalty Evolution research was carried out by Vitreous World on behalf of Hawk Incentives in April 2019 across 2,500 consumers.  Research sample size is nationally representative of the UK population, based on age, gender and region.
 
About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers.
 
The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, GiftCardLab.com and OmniCard.com.
 
 
 
 

Posted: 6/5/2019 11:27:24 AM

Hello Yonda! The app that gives you back up to eight per cent on your spending


A new app launches today giving money back on your spending with 70 of the UK’s leading retail, restaurant and experience brands. Introducing Yonda - offering an average earning of up to 8%, and the opportunity to earn up to 15% with selected retailers.

Simply sign up via the app, receive your prepaid Mastercard® in the post, then every time you use your card with any of Yonda’s retail partners receive your rebate – or ‘Coin’ – and get ‘Minted’ as your savings pot grows. What’s more, successfully refer three or more others by passing on your Yonda key and you’ll join the ranks of the ‘Royally Minted’ by being upgraded to an even higher rate of rebate.  

Yonda puts you in complete control, with no effort or hassle in claiming back your reward. Earn as you spend with no forms to fill in, no clunky websites to navigate and no chasing up payments - check your balance on your phone at any time and look forward to what you’re going to spend it on.

Analysis of independent research reveals that the average British consumer using Yonda could earn back up to £459 per year on their everyday spending across food, beauty, clothes and DIY shopping and eating out – rising to £549 for the ‘Royally Minted’. Thinking of splashing out on a new TV or that long overdue holiday or city break? With Yonda’s partners including leading department stores, electrical and travel brands, why wait for the sales when you could get hundreds back by using Yonda?

Yonda is fee-free and offers no risk of interest or late payment charges – given that it is prepaid – with no minimum top-up. Simply load your card with any amount, as and when you wish, and shop as you normally do.

The introduction of Yonda comes at a time of exponential growth in demand for prepaid cards, led largely by the 18-32 age group who are more open to adopting new technologies and moving away from traditional banks, coupled with apps increasingly using pre-paid technology, the continued rise of e-commerce and move away from cash.

Stacey Richards, Product Director of Prepaid for Blackhawk Network, the company behind Yonda, comments: “Yonda offers real value to cardholders through an excellent rate of return on the things they buy and need, with complete control and zero effort and hassle through the simple and intuitive app. It’s a product of our time as we continue to see the prepaid market boom and consumers moving away from traditional banking and the way things have always been done, and we are confident that it will go down very well in this new era of the empowered and savvy consumer.”

At launch Yonda can be used with 70 of the UK’s leading retail, restaurant and experience brands, all of which are listed at www.yondacard.com. A full list of partners is available within the app, with more to be added over the coming months.

Yonda® is a registered trademark and is provided by Blackhawk Network, an established leading global provider of gift cards, egifts/ecodes, reloadable prepaid debit cards, rebate cards, cash-based payment products and prepaid telecom. Blackhawk Network is Mastercard®-certified, UK-authorised as an Electronic Money Institution by the FCA, and the company behind the Choice card range, which includes Restaurant Choice, Teen Choice and Spa Finder.

For further information please visit www.yondacard.com.


About Blackhawk Network  
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incentive and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, GiftCardLab.com and OmniCard.com. 
 
 

Posted: 4/10/2019 11:45:02 AM