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Did you know that 1 in 3 people born in the UK this year will develop dementia at some point in their lifetime? There are currently 850,000 people with dementia in the UK, and this will increase to over one million by 2025 and over two million by 2050. These sobering statistics were among the key reasons that our UK team recently selected the Alzheimer’s Society as the charity it will support this year.
The only UK organization of its kind, The Alzheimer’s Society works directly with those affected to provide them with support in navigating their everyday lives while living with Alzheimer’s. Additionally, funds collected by the organization go towards supporting critical scientific research.
In true BEMADE spirit, our UK team has relished supporting this special cause and raising awareness around dementia. Most recently, they held a “Cup Cake Day” that evolved into a two-day bake-off event, and they are currently collecting sponsorship dollars for their team members participating in a 100-mile bike ride commute on July 25—a timely celebration of Cyclescheme’s Love to Ride partnership as well as the UK’s national Cycle to Work Day on the August 8.
Three cheers to our UK team members for making a difference in their community!
For more information on dementia and The Alzheimer's Society, visit https://www.alzheimers.org.uk/.