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Product recall and reactive campaigns


Create a positive customer experience when you need it most.
The Hawk Incentives team are specialists in protecting brand reputation for organisations of every size.

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Trusted and reliable service

We’ve been successfully managing recalls across Europe for over 25 years. Working with some of the largest brands, we’ve delivered a positive customer experience in 21 countries and 16 languages.
No matter how big or small your business, our highly experienced team understand the urgency and attention to detail required for an effective product recall.

We react quickly, working with you to identify the best channels to contact your customers. We’ll track everything, continuously adjusting the mix of channels and the end-to-end process so that you and your customers are happy with the result.

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Campaign management

We take care of everything. We’ll set up your campaign, provide ongoing operational support for your customer-facing and management portals, and even organise any compensation payments.

If you’d like support creating impactful customer communications, we can design and deliver the right message via letter, email and SMS. We can send up to 20,000 letters per day in multiple languages, clearly articulating what the customer needs to do, and why.

Increasingly, our clients want to compensate customers who‘ve been inconvenienced. Our systems make it easy to send customers a digital eCode to say ‘sorry’—a small gesture that can go a long way to increasing brand advocacy and your Net Promoter Score (NPS).

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Choose the right compensation reward

We help top UK brands turn potentially negative customer interactions into positive and rewarding experiences. Choose the right compensation gift for your audience and deliver it in a fast, scalable way that leaves a lasting impression.

Gift Cards

The widest selection of gift cards in the UK, for use as compensation and as part of goodwill gestures.

Gift Cards

Prepaid Cards

Perfect for one-time or reactive reward payments, popular with the full spectrum of consumers.

Prepaid Reward Cards

Reward Platforms

‘Select’ is our redemption platform that allows your customers to claim rewards & compensation.


Client testimonials from brands who rely on us

"After six months, we have already built a strong relationship"

Customer Operations Department Manager, Honda UK

“After a rigorous procurement process we chose Hawk Incentives over our incumbent of 10 years. The main reasons for choosing Hawk Incentives
were the emphasis on innovation and working as a partnership in order to increase our completion rates on recall. After six months, we have already
built a strong relationship and are getting the benefit of new reporting and innovative customer contact channels, which will drive forward our performance.”

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Manager Recalls and Service Programmes, Ford Motor Company Ltd

"I know I can rely on the team at Hawk Incentives to respond swiftly and reliably when we are faced with Recall actions. They are a key component in our process providing the peace of mind our customers need, reassuring them that their vehicles will be rectified and back on the road as soon as possible."

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Why choose Hawk Incentives?

We’re experienced in managing product recall and compensation payments across
a wide range of industries. We’ll hit the ground running on your next campaign.

Reward options

As a leading provider of gift cards, prepaid cards and experiences, we're sure to have an incentive that will suit your audience.

Customer focus

We never lose sight of your goal; customer satisfaction and retention. That's why we focus on providing an unrivalled customer experience.

Fast and efficient 

We work fast to deliver your campaign and compensation payments in a timely manner.

Safe and secure

Choose an established platform for your campaign. You can be confident we’ll handle your customers’ data securely.

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White paper: The Loyalty Evolution

How can brands engage consumers in an age where consumer loyalty is challenged? The Loyalty Evolution is the latest in a series of white papers Hawk Incentives has created to investigate the current consumer sentiment around customer loyalty schemes. How and what carrots should and could you dangle to create stickiness and retention?

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