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Driving Customer Loyalty and Retention


Talk to the experts on customer loyalty. Every year, we issue millions of pounds in reward value for some of the UK's biggest brands.

Let's Talk Loyalty

What drives brand loyalty?

Understanding what your consumers love the most about your brand is fundamental to driving loyalty for your business.

Our research shows that two of the most important attributes are value for money and great rewards. Hawk Incentives offers a wide range of reward products that consumers love. They're also proven to increase perceived value for money.

The adjacent research is taken from our latest white paper, The Loyalty Evolution. It reveals what over 2,500 consumers think and feel about brand loyalty today. Download the full paper to find out what they had to say and use the insight to shape your customer retention strategy.

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Inspire your customers

You can use our range of gift cards, prepaid cards and experience rewards to drive loyalty as part of your wider customer retention programmes. Our reward platforms can be fully branded to create an unrivalled and seamless customer experience.

We make choosing and redeeming a reward simple for your customers. And we take the hassle of implementing and managing a reward away from your business; we can handle everything from production through to delivery into the hand of your customer.

If you are looking for an experienced partner to engage and retain your customer base, get in touch today.

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Rewards that make it happen

Choose the right incentive for your business and your customer demographic. Our range of rewards offers the widest choice and proven cost-effectiveness.

Gift Cards

The widest selection of gift cards in the UK, for use in a variety of loyalty incentive programmes.

Gift Cards

Prepaid Cards

Perfect for one-time or ongoing reward payments, suitable for every type of consumer.

Prepaid Reward Cards

Reward Platforms

‘Select’ is our powerful redemption platform that makes it easy for your customers to collect their loyalty rewards.


See how we help brands across the UK

Club Lloyds
BT Reward Card
EE Refer a Friend
Škoda Free Fuel Campaign

Club Lloyds Loyalty Programme

Hawk Incentives is the reward provider for Lloyds' customer loyalty programme. A comprehensive solution that includes website management, dedicated seven-days-a-week contact centre support and full management of reward delivery, the programme allows over one million users to select a reward of their choice.

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Card activation from new BT customers

BT Reward Card

BT uses a prepaid Reward Card of up to £125 to incentivise customers to buy a 12-month BT broadband package. We provide BT with a fully branded experience. This means that, although the customer experience is a seamless BT journey, everything is handled by the experienced team at Hawk Incentives. From production and delivery of the card, to post-sale support, we manage every part of this incentive programme, leaving the BT team to focus on running their business.

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EE Refer a Friend

An EE customer acquisition campaign incentivised existing contract customers using gift cards from Hawk Incentives. Inviting a friend to join EE on a monthly plan would mean both parties were rewarded with £25 gift card. Our redemption platforms are designed so recipients can quickly and easily choose the gift card they want from a wide variety of retailers, making sure customers end up with something they truly value.

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Škoda Free Fuel Campaign

ŠKODA used our prepaid Mastercard® to incentivise the purchase of a new or used ŠKODA vehicle. Customers were rewarded with a card pre-loaded with £750, £500 or £250 to spend on fuel. With 20,000 prepaid cards issued, sales exceeded forecast by 35% in January 2016, and 18.5% in January 2017, making the campaign a success with customers and for the ŠKODA business.

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What makes Hawk Incentives different?

We are experts in customer loyalty and retention. Our comprehensive solutions have been helping brands in the UK for over 40 years.

Bulk Ordering

Buy at scale and for discount; we create, personalise and deliver our reward products either to you or direct to recipient.

Branded Experience

We can tailor the entire customer experience to your brand, meaning the reward appears to come direct from you and feels more personal.

Partner With Us

We will find the right on-going loyalty and retention solution for your business, helping you build it from the ground up.

Fully Compliant

We keep up with ever-changing regulations to ensure your customer loyalty programme is always compliant.

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White paper: The Loyalty Evolution

How can brands engage consumers in an age where consumer loyalty is challenged? The Loyalty Evolution is the latest in a series of white papers Hawk Incentives has created to investigate the current consumer sentiment around customer loyalty schemes. How and what carrots should and could you dangle to create stickiness and retention?

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